Score: We Are The Process and the “Nokohama” SnapbackKicks & Gear — By Eddie Maisonet, III on March 19, 2012 at 1:00 pm
Sometimes, you need your cap to say to folks that you mean business, in a way a Braves or a Yankees cap could. This “Nokohama” cap, a variation to the original Braves logo for Chief Noc-a-homa literally screams “DON’T F*CK WITH ME” while you order your mid-day caramel macchiato from Starbucks.
The good folks over at We Are The Process are releasing in three different color variations of the Nokohama cap. (Green/Yellow, Navy/Red and Black/Burgundy.) The caps will be made available online at WeAreTheProcess.com, and at select stores that stock WATP. The “Nokohama” cap was recently profiled at SXSW’s Style X showcase at Austin Convention Center this weekend and was received quite well. Style X is in its second year as a component of SXSW, and We Are the Process has been selected as one of the emerging brands to showcase their talents.
Personally, I’ll be rocking the green and yellow Nokohama cap. Since I have nothing to wear with the hat (other than some green Nike Zoom KD 3′s that are still in the box)…time for me to go find some gear.