The 5 Uncoolest People In Sports Of 2012Et cetera, Lists, Steven LeBron, The Fam — By Steven LeBron on January 2, 2013 at 9:00 am
By Alex Wong / @steven_lebron
Sports is fun. It’s always fun because it can be so rewarding. The stories of Serena Williams or LeBron James — people who made the cool list — are partly why we watch sports, to see athletes mesmerize and dominate to the point where it seems what they’re doing is incredibly boring because the superb becomes the routine. But on the flip side, sports can be frustrating. Individual players not living up to expectations, managers not making the right decisions, and entire organizations and leagues taking steps to alienate fans, even if it’s all done indirectly, for the sake of their personal interest. These stories — the people I’ve deemed the uncool — are important too. They help remind us of why sports can be so terrible sometimes and to think about how things can be better. The following is not by any means a comprehensive list, but who I believe to be the most important uncool stories of the year.