Score: New Era Reveals the 2012 NFL Draft 59FIFTY CapsFootball, Kicks & Gear — By Eddie Maisonet, III on March 11, 2012 at 6:59 am
There are certain items you receive that signal that you have officially achieved greatness. For some, it’s the drivers license at age 16; for others, it’s their college degree. For degenerates like myself, it was the first drink I was legally able to purchase. However, if you’re an amateur football player, the one item that can truly signify the moment that you’ve made it is when you get that hat from the team that’s drafted you to wear before you hit the big stage.
Put on the hat, shake the commissioner’s hand, and you have achieved your ultimate professional dream.
New Era also recognizes that for fans, it is the physical representation of the fact that their team, city and culture could forever be altered by that same player who puts their cap on. New Era’s partnership with the NFL will culminate with the launch of the Draft Collection. The Draft Collection line aims to embody the city and symbolize the moment a player and city become one.
New Era will unveil three hats on Draft day. The famed 59FIFTY will be worn by players, while agents, family and friends will wear 9FIFTY snapbacks and 39THIRTY stretch fit caps. Check out the photos below for more, as the caps will be available for purchase at midnight on April 1 at New Era Flagship stores only. On April 2, The Collection will be available at all participating retailers and Neweracap.com.
Andrew Luck, Robert Griffin III and the rest of the 2012 NFL Draft class…your caps are on the clock.