Starting Lineups: Nike Unveils Their NikeID Player Edition Program


I had a debate with one of my friends who is a bonafide sneakerhead a few weeks ago. I debated that Ray Allen had arguably the best shoe deal of all-time outside of anyone named Jordan, LeBron, Iverson or Kobe. He stammered for a minute, he began to retort then stopped, then finally he just shook his head and gradually accepted this new-found fate. Ray Allen has one of the best sneaker deals of all-time not because he makes the most money from his deal, but because he can literally get any colorway of any Air Jordan ever released and get a custom "player edition" colorway to rock at any time. That, my friends, is a sweet deal.

The folks at Nike are beginning to use that type of ingenuity when it comes to some of the signature hoopers currently on the Swoosh hoops roster, as Nike recently unveiled their NikeID Player Edition Program, a season-long customization program for the pros reflecting key moments and personal stories:

2013 marks a special year for NIKEiD’s evolution in basketball with the new NIKEiD Player Exclusive Program. Nike has selected a roster of professional players that will debut NIKEiD shoes that highlight special moments during their season, with each shoe telling a story.

The NIKEiD Player Edition roster includes: Kobe Bryant, Kevin Durant, Paul George, James Harden, Jarrett Jack, LeBron James, Ty Lawson, Chris Paul, JR Smith, Deron Williams and Nick Young.

These athletes work with the NIKEiD team to identify key moments throughout the season that are the most meaningful, then work with the design team to create a shoe to capture that specific moment.

Each design is developed with NIKEiD Design Director Al Baik, who regularly receives insight from each athlete. Baik uses the NIKEiD builder to create a shoe that represents the player’s game, team and moment. In some cases, he even receives insight from the athlete’s family members or fans. Inspiration for upcoming designs includes team legacies, birthdays, homecomings and rivalry games.

Think of it! Now you'll be able to get those special edition Nick Young's (that should be called the Nike Air Swaggy P. BallerBucks) that he creates when he somehow figures out a way outscore Kobe Bryant in a game. Then, Kobe will unveil his own PE's that commemorates the time he kills Swaggy P. puts Nick Young in his place.


Check out the NIKEiD Player Edition online home and follow @NIKEiD for updated information on the latest shoes that show up on court and the unique story behind each design.

Here are your Wednesday links from around the internets...

BCS Shenanigans And Founder's Day Appreciation -- #theUCshow

In troubling Chicago Bulls tradition, the team allowed Mike James to play on a sprained MCL -- Ball Don't Lie

Jermaine speaks, Warriors listen – and come back from down 27 to beat Toronto -- Bay Area Sports Guy

Son of The Year Candidate Beats Up Father Over Macaroni And Cheese -- The Smoking Section

Audi’s Christian Winkelmann Breaks Down The 2014 A8 L TDI -- Life & Times

Deion Sanders Got Fired From His Own Charter School For Second Time In Two Months -- TD Daily

Jacksonville Jaguars fans want to lose games, diagnosed with Stockholm Syndrome -- Big Cat Country

Wynn Oddsmaker Explains Ohio State over Auburn Pick -- Extra Mustard

Bidding for Jesse Owens gold medal nears $300,000 -- LA Times

With Topsy, Apple may be gunning for Google’s Search business -- BGR

Oklahoma teens are having sex -- The Lost Ogle

Drake Is Officially a Member of Team Jordan -- Sneaker Files

Roy Jones Jr returns December 21 -- Fight Saga

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