fury vs joshua

Fury vs Joshua Build Up - 5 Things to Look Out For

The Venue

Due to the colossal nature of this matchup between two of the greatest fighters ever to emerge from the United Kingdom, it would be safe to assume that this bout will take place on British soil.

The UK's cultural fascination with pugilism goes back centuries, and never before have two Brits contested for the undisputed World Heavyweight Championship. So, the logical assumption would be that the pair would meet in front of 100,000 fans at the vaunted Wembley Stadium, right?

However, unfortunate as it may be for British boxing fans, the sport is known as prizefighting for a reason, and while the two greatest fighters in the sport's most famous weight class facing off on home soil would draw insane sums at the gate, there appears to be a more lucrative hosting alternative in the middle east, as rumours continue to circulate that the bout will be held in Saudi Arabia.

In fact, the bookies currently have the UK as a rank outsider as a potential host for the super fight, with Saudi Arabia, followed by the United Arab Emirates and the US as the most likely candidates.

Expect a huge build-up.

The fight may be competitive, but it's unlikely the trash-talk will be.

Though this historic fight will be determined by whoever proves to be the more effective combatants in the squared circle over the course of 12 rounds on the as-of-yet undetermined date, the mental warfare and media opportunities that will accompany the sporting contest are already in full swing.

Just days before it seemed that the prayers of fight fans would be answered with the all-important but elusive announcement, Fury released some decidedly worrying statements about his current level of physical preparation to the baying press. The Gypsy King claimed that he had entirely stopped training and was consuming up to 12 pints of larger a day.

Luckily, with the benefit of hindsight, it is likely that Fury knew the fight announcement was imminent, and his statements were more of an example of his renowned gamesmanship with the press, rather than an indication of a recurrence of his much-publicised struggles with mental health.

With the fight now signed, expect the PR work to go into overdrive, as the two fighters attempt to do whatever it takes to gain that all-important psychological advantage before the opening bell sounds.

tyson fury

The fight will likely smash PPV records.

Okay, so despite the undeniable hype surrounding the chance that fans might see an undisputed heavyweight champion for the first time in nearly two decades, Fury Vs Joshua will have a lot of work to do if it is going to break records at the box office and on pay-per-view.

The current money making king, 2015's Floyd Mayweather Vs Manny Pacquiao, sold close to six million PPVs worldwide, generating an incredible $500 million.

However, this megafight has one thing that Mayweather Vs Pacquiao didn't...


Though there was still an undeniable level of excitement surrounding the aforementioned fight, the lengthy buildup and seemingly never ending will-they-won't-they speculation surrounding the fight between Mayweather and Pacquiao undoubtedly hurt the money making potential of the bout.

Fury Vs Joshua comes at a time when both men can realistically be described as in their fighting prime, and with excitement almost at a fever pitch for the contest in the UK, the worldwide PPV record may well still be broken later this year.

An unusually stacked undercard

A common criticism from casual boxing fans, particularly those who are also mixed martial arts enthusiasts, is that boxing cards are extremely top-heavy when compared to the UFC.

With the high price of pay-per-view, particularly in the US, it isn't exactly surprising that fans are looking for a little more bang for their buck, and with the combined powers of Matchroom, Bob Arum, and Frank Warren's stables at their disposal, expect an unprecedented number of high-quality fights leading up to the main event.

In addition to this, the fight could also mark the perfect opportunity to give Tyson's younger brother, Love Island star and promising pugilist, Tommy Fury, his first fight against decent competition.


While the sheer physical size of the combatants and the propensity for exciting KOs in the ring make heavyweight boxing inherently exciting, there is an added factor of sheer unpredictability surrounding heavyweight title fights that make every aspect of the build-up to a big bout must-see TV.

After all, who could forget the press conference brawl between Larry Holmes and Trevor Berbick in 1981 that led to Holmes jumping off a car and flying through the air to attack his rival in the car park with the cameras running.

So while the financial implications of this fight probably rule out the possibility of an all-out brawl before the two meet in the ring, there is still enough historical precedence when it comes to high-profile title fights that this fight could still conceivably generate a viral moment before the two titans even enter the squared circle.




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